Conscious & Comfort Factors

This plays into your attractiveness. 

This has to do a lot with the idea of blueprints. A blueprint is an idea that girls are socially different and they have been raised with different values. If a girl is Christian and you’re Christian and she’s into religion, that will make her consciously like you more and be more comfortable around you. If you have more of these conscious and comfort factors with the same amount of attraction, the girl will be more likely to interpret it more positively and act on it. It doesn’t create more attraction, but it makes the attraction you have more useful and more applicable to any particular girl. 

There’s an idea in purchasing that people make their decision emotionally and then justify it rationally. Conscious and comfort factors help them rationalize the decision. The emotion is not making the decision, but it is useful and should definitely not be overlooked.